The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each quarter she reminds me it is still on her to-do list, but that she neither has the time nor budget. I laugh and remind her that her company spends more time and money preparing for their company picnic than they would spend writing their Crisis Communications Plan.

So I asked, “If the world were to end in 2012, do you think your company might face a series of cascading crises leading up to the end of the world?”

I’m not proclaiming the end is here, yet I’m not saying it might not happen. So I asked, “If we are headed to a gradual end rather than a single catastrophic day, might your company experience an earthquake in February, an explosion in March, civil unrest in April, financial troubles in May and so on?”

The colleague responded with a look of doom and said, “Hum, I haven’t thought of that.”

The fact is, whether you believe the end is coming or a series of events may happen leading up to the end, or whether you just use common sense, the reality is you are always better to be safe than sorry. If you fail to plan, then plan to fail. Just look at my 2011 Top 10 List of Mishandled Crises and you’ll see that most of these could happen to any organization. The list proves how unprepared big name organizations are when it comes to a crisis. It also proves how quickly millions of dollars can be lost in a single, poorly handled crisis. Reputations and careers can vanish quickly in a crisis.

As a supporter of always being opportunistic, I suggested to the colleague that she use “the end of the world” premise as a reason to revisit the plea with her boss to make 2012 the year they finally write a Crisis Communications Plan and put their executive team through comprehensive Media Training. Plus, I suggested starting the year with a good comprehensive writing retreat for her entire communications staff, so they can begin the calendar year with a great library of key messages to use in both good times and in bad.

If you are thinking about making 2012 a great year, here are the programs I’d suggest.

Kick-Butt Key Message – A one day writing retreat for your entire communications team. I’ll teach you my exclusive Key Message Tree writing system. I promise it will change the way you write forever.

Media Training – I always suggest a strong one-day course for starters. For best results, I suggest a maximum class size of four people, which allows each person time for three strong rounds of on-camera role playing. If you have a large team of potential spokespeople, plan on adding an extra day or two.

Executive Team Vulnerability Assessment – A well facilitated 3 hour Vulnerability Assessment will usually scare the pants off of everyone in the room. They’ll quickly see how prone to a crisis your organization is and how a well written Crisis Communications Plan will be their ticket to surviving a crisis. Gather your entire leadership team together for a life changing day.

Crisis Communications Plan- In just 2 days you can have an entire Crisis Communications Plan written. My exclusive system lets you use the strength of your team to accomplish a year’s worth of work in 2 days. And there are 3 pricing options, so one is bound to fit your budget. All 3 pricing options cost less than the company picnic!

Crisis Communications Drill – Every Crisis Communications Plan needs to be tested at least once a year. An intense 4-hour drill, followed by an honest evaluation after the drill, moves you and your executives one step closer to being ready to tackle a real crisis. And remember, the presence of Social Media in your Crisis Drill makes it more realistic and complicated.

Gerard Braud is known as the guy to call when “it” hits the fan. He is an expert in media training and crisis communications plans, as well as the author of Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to the Media. He helps organizations all over the globe master effective communications. Get Started athttp://www.braudcommunications.com

To begin with, LTL shipping simply means Less Than Truckload, or a respectively small amount of cargo. The amount to be shipped does not fill the truck, so there is space available to be used by other companies shipping goods to the same general location. This space is sold through shipping companies, or their intermediaries, at a lower rate simply to use up all available space whenever possible.

The theory works the same as the discounts given to otherwise unused space in hotels, cruise ships and hotel rooms. The space does no good for the shipper unless it can be sold to someone with a smaller amount of goods to be shipped. That way they can maximize their income, and pass the savings on to shipping brokers, who then pass it on to their customers.

In order to use LTL shipping for your cargo you will need to take a few steps that will save you time and money in the long run.

• Find a shipping company that offers a wide variety of services and options to their customers.
• Have a list of general shipping requirements for your company, both immediate and potential needs in the future.
• Make a list of all providers you are considering shipping with.
• Speak with an account manager at each one.
• Get and check references. And be sure the companies you are considering have licensing to handle all you will need shipped.

Not all LTL shipping companies are alike. And finding the right fit for your company may take some time. Keep in mind though that the time spent on finding the right option will be well worth it when you begin to reap the benefits a good carrier can provide.

There will usually be an account manager assigned to your company that will be able to keep you up to date on any new developments that may affect your costs, or shipping options. This is their job, and it will save you hours of searching out the information for yourself, if you even think of doing it in the first place.

Many newer companies are not aware of the many regulations that are enforced regarding the shipping of certain cargo. The United States Department of Transportation has set the policies and guidelines for all cargo being shipped in the country, by air, rail and truck. Persons handling the shipments, as well as those sending out the packages, must be aware of and adhere to the laws governing the shipments. It may surprise you what is considered hazardous material, and what can and cannot be shipped by certain methods.

• Batteries of any type are considered a hazardous material, even those that are included in toys sent to stores all over the country. Special hazmat paperwork and shipping procedures are in place for even these seemingly harmless items.
• Size and weight restrictions can apply to some cargo, depending upon it’s mode of transport and how it is delivered.
• Licensing may be required to handle and deliver certain types of cargo.

Keeping up with all the rules and regulations is the job of the LTL shipping companies. As a result, you can ship with them confidently.

Get LTL Shipping for Small Package Freight Shipping at: Thefreightrateco.com

For thousands of years, the mysterious pyramids of Egypt reigned as the world’s tallest man-made structures. Their supremacy lasted until the industrial revolution began to generate enormous population centers that needed more space. Geography placed natural limits on lateral expansion, and the only way to increase building size was upward.

When New York’s Empire State building was completed in 1931, the new tower was the world’s tallest building, and an instant attraction. At 102 stories, it is an imposing 1250 feet high. It quickly became representative of American commerce and wealth, and helped to transform an architectural genre into a type of national status symbol.

Skyscrapers allow crowded urban areas to support the clustering of multiple businesses, creating densely occupied spaces where large numbers of people can come and go easily. They may look massive and solid, but most contain a great deal of interior room. Amazingly, construction materials commonly used today are capable of creating much higher buildings than have yet taken shape.

Most urban skylines today are dominated by these structures. Older European cities have put some constraints on building upward, but in newer nations there are fewer limits. Technology makes it possible to overcome many of the practical problems associated with taller structures, such as cleaning, air conditioning and heating facilities, and ongoing maintenance.

Today, the only limits on height are the prevailing winds, elevator technology, and money, allowing nations such as Dubai to erect mind-boggling new towers that resemble glistening high-tech needles. Like the Empire State building in its earlier years, the new tower is not yet fully occupied, but that fact has not stopped architects from planning even taller structures.

As long ago as 1956, celebrated designer Frank Lloyd Wright created plans for a tower in Chicago that would have reached a mile into the sky. Even during that pre-computer era, it would have been possible to create such a building, but the expense was prohibitive. That is not the case today in the oil-rich Middle East, where a contract has recently been awarded to begin building the Kingdom Tower in the City of Jeddah.

At over 1000 meters high, it outranks any of the competition. While buildings of this magnitude are rare, they are the urban future, and will be more environmentally sound than currently existing efforts. The new structures currently rising in New York City at the site of the old World Trade Center towers will epitomize this new breed of construction. More sophisticated ways of ensuring window cleaners are able to safely perform their tasks are necessary.

You can find details about the reasons why you should hire window cleaners and more information about a reliable window cleaning company at http://www.traditionwindowcleaning.co.uk now.

Events that create unexpected, undesired results can sometimes be called Black Swans.

The Black Swan Event concept was created by Nassim Taleb, an NYU professor. Based on Taleb’s criteria the Black Swan event is a surprise to the observer, has a major impact and was considered foreseeable when reviewing data that was not considered relevant at the time, but later found to be obvious. (Taleb notes that this is usually a bias by the observers in hindsight to instill control into chaos.) He uses the analogy that butchering a turkey is a surprise to the turkey, not the butcher.

Launching a high risk strategy based on events with a low likelihood of occurring is a way to create a Black Swan. Risk in the minds of the strategists may be low; however, for many stakeholders the strategy injects chaos. Belief in the robustness of a strategy that is not robust will have consequences far beyond the expectations of the strategist.

An often underappreciated element of strategy is the process of gathering insight up from the field. By presenting the strategy as a straw man, even before a pilot program, the stakeholders most impacted by these changes can offer insights. Naturally change is resisted, but it is risky to not invite insight from stakeholders.

A common example of a potential Black Swan initiative is the change in customer/sales systems. The general concept is often to smooth out internal processes around sales operations and to possibly improve efficiencies. Problems arise when sales processes are not understood that sales and that many tasks in completing a sale cannot be standardized. Selling books is fine for a standardized process, selling a construction project isn’t.

A rigid resource planning system not flexible enough to manage customer needs, special projects or risk sharing projects could potentially destroy the relationship. The same issues could be damaging to vendors and suppliers. How a strategy impacts sustainable business must be understood and costs and benefits evaluated.

Insight from Sales, Operations, Customer Service, AP/AR, warehousing, inventory management and other areas along the value chain could avoid a Black Swan Event. Single points of failure can be identified and the process made more robust as assumptions are eliminated. A review of margins by salesperson and then a look at their processes may offer better insight to where efficiencies can be discovered.

A large hospital chain took advantage of ground up insight to re-tool their strategy process. When working on a disaster plan at a hospital chain a disconnection between corporate management and nursing operations was discovered. As the insights from each level of management were gathered a startling vulnerability appeared. All the nurses and support staff were well aware of the “bogus bed” challenge, but corporate, non-nursing management was oblivious to the daily challenges of managing bogus beds. Bogus beds referred to the warehousing system for patients. A central computer program was used to track patient location from the entry into the hospital to dismissal.

Patients could be moved several times in a day and sometimes several times in an hour. Nurses were assigned patients but often there were handoffs. Updating the patient’s location was a paramount task.

In the event of a disruption to the database or the communications systems, the nurses unanimously stated there would be a potential for disaster. They were clear that in this event an inventory of patients, some not conscious, some unable to respond reliably, many residing in a hallway or other staging area, would not be feasible. There had to be a system that was uninterruptable.

When this situation was presented to a corporate manager, they objected to the term “bogus” as “surfer” language and dismissed the issue initially. The tide turned and the case for bogus bed planning was embraced.

A high level project was initiated to provide new best practices and emergency training. Robustness was built into the system and managers became more aware of this critical element of patient management.

New questions were built in to the planning process. The starting point now includes simple questions such as how patient care will be impacted by this initiative. A system wide initiative was implemented in the dozens of hospitals managed by this firm.

The lesson learned was to map future strategies against critical tasks.

In some firms this approach has become a significant element in the pursuit of competitive advantage.

By focusing attention customer centric issues, senior management learns which key productivity indicators will have the greatest impact on their business. Larry Bossidy, ex-CEO of Honeywell International in his fine book Execution offers several key questions to ask when building a strategic plan:

“What is the assessment of the external environment?

How well do you understand the existing customers and markets?

What is the best way to grow the business profitably and what are the obstacles to growth?

Who is the competition?

Can the business execute the strategy?

Are the long-term and short-term balanced?

What are the important milestones for executing the plan?

What are the critical issues facing the business?

How will the business make money on a sustainable basis?”

From these strategic questions, tactical questions can be asked to support the higher level answers. For example, to understand whether the business can execute the strategy, it may be necessary to look at the customer service functions. Are there system cross flows that could be interrupted by this strategy, say a web-based system that can’t access the internal inventory system, or denies credit when the limit has not been reached or won’t print labels on the existing printers. In isolation a project may have a lot of perceived benefits, but a Black Swan is hatching as numerous subsystems not integrated with this project cripple the customer service levels.

So the long-term needs must wait as the systems are upgraded in the short run to accommodate the initiative. Milestones have to reflect this reality. Capital must be planned with an eye on competitor’s moves. Will the initiative be embraced by key customers and your Sales Department? Will they be patient while the bugs are worked out or will another strategy such as outsourcing some functions be needed in the short run to keep pace with the environment while in the background the core business is re-tooling?

Managers can work through the issues provided they are aware of the swan eggs. Asking the right questions is a critical success factor. As Taleb says “Don’t be the turkey.”

When a management team understands its bogus beds it can avoid Black Swans.

Garry Wood has been consulting to global and mid sized firms since 1984 and stopped counting at 200 firms. Background and contact information can be found at http://www.linkedin.com/in/garrywoodpm.

My startup experience includes oil logistics, distribution, ERP, SFA, wireless, outsourcing, software, manufacturing, healthcare, financial services and government.

This article will focus on how you, as a business owner, can incorporate environmental considerations into your business practices to increase natural capital. Why? It is in our best interest to conserve resources and not pollute the air, land and water. Natural capital is vital to a healthy and happy life.

No matter how huge and overwhelming environmental concerns may seem, all business owners and individuals have the responsibility (and the capability!) to make alterations to their businesses and/or lifestyles to contribute to change. Many small steps equal one giant leap! As a collective small business can be quite powerful!

Replacing non-renewables with renewables

Renewable resources are those that can replenish themselves within a relatively short period of time and are therefore sustainable into the future, such as plantation forests and solar and wind energies. Non-renewable resources cannot replenish themselves quickly meaning that when the resource is depleted there is no more for the future, such as old growth forests, coal and oil.

Two easy ways you can incorporate renewables into your business is to buy solar or wind resources through your energy provider and buy paper products (including toilet paper) that is recycled. Another option is to place solar panels on your home/business roof to create your own renewable energy, sending excess power to the grid in exchange for credits or cash. This option can become an additional income stream once the capital has been paid for.

Energy, Fuel and Water Efficiencies

It is no secret that becoming more efficient with energy, fuel and water saves you money and saves resource use. Efficiencies can be increased by equipment choice and use. White goods, office equipment, and vehicles are becoming more efficient due to demand so make sure you take advantage of these options when replacing existing items.

Reduce Resource Input

Even better than being efficient with your resource use, is reducing the amount you use in the first place. For example, use public transport or walk when you can, turn off lights when not in use, turn appliances and equipment off at the wall and take shorter showers. Just use your common sense and try to remember what your activity actually means to the environment. Again, there are cost benefits to reducing your resource usage.

Reduce Waste and Pollution Output

We are a very wasteful society. Most items we buy do not make it past a few years – due to breakages, fashion or new technologies. Most ends up in landfill where it takes decades to break down and creates toxic gases in the meantime.

What can you do? Buy quality over quantity. Resist the urge to buy every fashionable ‘must-have’ including clothing, technologies and home wares. Reuse and recycle items when you are finished with them, taking them to the charity stores or appropriate recycling facilities. Buy non-polluting cleaning and personal care products with reduced packaging and the ability to be recycled.

Rachael Slorach is successfully building a home business with a MLM Company in the Organics Industry. “I was not always the super confident home business entrepreneur that I am today. I struggled in my offline MLM business, finding it difficult to afford good quality leads, and being completely hopeless at recruiting prospects into my team! It all began to change when I jumped online and came across the theory of attraction marketing, found a system that I could easily plug into, and received incredible training from top earners in the industry. I learned to generate my own low-cost, high quality leads and recruit team members on autopilot.” Learn more about Rachael and how to build a green home business at her blog,http://www.buildingbusinessnaturally.com.

uniFLOW has been awarded the BERTL Best Device Management Solution 2011. Karsten Huster (MD – NT-ware) says “The BERTL’s Best award reflects our ongoing efforts to provide customers with an integrated and flexible platform solution for print and scan management needs.” From its very beginning, customer requirements have been the driving force behind uniFLOW. With version 5.1 uniFLOW now addresses end users’ mobile printing needs in today’s business world. This is enabled as part of a company’s managed print solution, retaining full cost control, print and network security.”

BERTL particularly highlighted uniFLOW’s outstanding performance as to:

• Track print and copy costs on networked MFPs, printers as well as locally connected desktop printers
• Perform secure pull printing at any printer simply by using employee badge or PIN Code
• Provide streamlined support for entire fleet with the support for non-MEAP enabled devices and embedded applications for many popular 3rd party devices
• Scan documents into back end document management systems as a highly compressed PDF or in an editable format
• Enhance document security by taking an image of each copy, print, fax or scan which can then be processed for restricted keywords

Why uniFLOW?

Incorporating uniFLOW into your document processes will lead to real improvements in the control and efficiency of Canon multifunctional devices (MFDs). This powerful software is open, modular and configurable, so it can be adapted to fit the specific needs of different businesses: large corporations, small offices, education establishments, local government, copy shops and print rooms.

Scalable to any size

uniFLOW fits perfectly with any size organisation. It is available in 10,50, 150 and unlimited user versions to provide scalability and flexibility regardless of your business type. Its web-based architecture allows the software to be run over multiple buildings, locations or sites with all the data stored in a central SQL Server database.

Modular Architecture

The core functionality of uniFLOW can be extended with various additional modules. Each module provides exciting new features to the system that allow the benefits of uniFLOW to be extended into other parts of your business.

From providing secure printing for mobile devices to allowing users to capture documents directly to Microsoft SharePoint, uniFLOW really is an end-to-end office management system. For organisations with a print room or professional printing requirements, uniFLOW integrates with Helix Production Workflow to provide job ticketing, internet job submission, variable data printing and print room management capabilities.

uniFLOW Version 5.1 available now!

Mobile Submission

uniFLOW v5.1 provides several different methods* for users to submit jobs including via email, uploading a job via a web browser and printing directly from an application using an Internet-enabled driver. uniFLOW also supports the integrated print functionality of iOS (Apple iPad / iPhone) devices.

Mobile Release

All of the print release capabilities within uniFLOW are seamlessly supported for mobile users. Mobile jobs can be released from any uniFLOW controlled printer via card access or pin code. There is also a uniFLOW native app for Apple iOS devices like iPod, iPhone and iPad. The app enables the mobile device to identify the printer, for example by a QR code, select a print job from the user’s personal print queue, make necessary print settings and release their job.

Advanced Device Management

uniFLOW v5.1 allows IT Managers to control the print environment by collecting information about device status, meter and consumables. Information is gathered across a complete, multi-vendor (Canon and third-party devices) print fleet and can be used to effectively manage consumables, inform customers and service providers about issues and maintain device uptime.

Improvements in Universal Driver technology

The uniFLOW v5.1 universal driver contains an improved image compression technology resulting in smaller file sizes and faster processing. Further, the Canon PCL6 Generic driver is now supported for secure printing workflow, allowing organizations using the Canon PCL6 Generic driver to enjoy the benefits of making finishing changes at the Canon iR ADVANCE, which in the past was only possible with the uniFLOW Universal Driver.

Embedded Applets for Secure Printing

To extend third-party device support, uniFLOW v5.1 features embedded applets for Konica Minolta devices. This applet provides secure printing capability when configured with the uniFLOW server. In addition to the Konica Minolta applet, NT-ware has previously developed applets for HP and Xerox devices.

For more information on uniFLOW please visit MFD’s – Solutions/Print Management area.

“Compassion is not weakness, and concern for the unfortunate is not socialism.” (Hubert H Humphrey) Compassion is a strange word to use in the framework of business and management, but it shouldn’t be. Compassion is a typical concept in fields where compassion is second-nature; for example in health-care and teaching. For those who maybe find the concept of ‘Compassion’ too emotive or maudlin, the word ‘spirituality’ is a useful substitute.

Spirituality is a perception in its own right, and it also represents ideas fundamental to Compassion as applied to business and organisations, i.e., the quality of human existence, personal ethics and beliefs, our associations with others, our bond to the natural world, and beyond. Some people see Compassion and spirituality as detached things; others see Compassion and spirituality as matching. Either view is fine.

In business and organisations ‘Compassion’ and/or ‘spirituality’ mean genuine compassion for humankind, with all that this implies. We are not talking about romance or sex. Nor are we referring to god or religion, because while Compassion and spirituality have to a degree been adopted by various religious organisations and beliefs, here Compassion and spirituality do not imply or require a religious constituent or affiliation at all. Far from it. Anyone can show compassion to others. And everyone is in his or her own way spiritual. Given that Compassion (or spirituality, whatever your predilection) particularly encompasses compassion and consideration for other people, it follows that spoiling the world somewhere, or spoiling the world for future generations, is not acceptable and is not a compassionate thing to do.

Compassion in business and work means making decisions and conducting oneself in a way that cares for people and the world we live in. Compassion in business. A novel concept. Most of us are probably used to a traditional culture at work where ‘proper’ reserved behavior is expected. People keep their distance and approach work and relationships with a sense of formality. What if that paradigm were to shift towards a more compassionate and spiritual model? In the past, traditionally male behaviours such as tough-minded decision-making and competitive aggression were the standard. At job interviews and when assessing performance and potential, leaders would assess whether the employee had ‘fire in his belly’ or was a fist-pounding-on-the-table kind of guy or girl. There was little tolerance of sensitivity, never mind tears. Now however a sea-change is occurring that recognises the value in management and leadership of feminine traits such as warmth, affection, nurturing and intuition. Some would identify this move as introducing Compassion into the workplace.

In fact, Compassion flows naturally when you create a space for it. People are naturally inclined to good. It’s the business world that makes us resistant and sceptical. If you are open and accepting, people can feel comfortable around you. People feel better when they are allowed and encouraged to connect on a deeper level with others, especially with managers and superiors. Fear and anxiety is no help in organizations. Connecting openly dispels anxiety and makes for harmonious relationships. An increased sense of humanity and trust positively impacts the bottom line, because people – and entire organizations – work far better when people know, trust and respect their leaders rather than fear them.

For young professionals, starting out on a freelance career can at first seem very daunting and confusing. Not only is there the worry of finding work and ensuring you have enough of it to guarantee a reasonable salary at the end of the month, there is also the financial and accounting work, which many first time freelancers are less than prepared for.

Umbrella companies are ideal solutions for taking away some of the stress and work involved in freelancing, regardless of whether you are a beginner or have been freelancing for years. An umbrella company is essentially an employer to agency contractors; it processes payroll services for the contractor and bills the agency. This company structure has been around in the UK for some time, however, it was only after the introduction of the IR35 (a tax regulation which affects people who work on a non-permanent basis), that they really took off.

Recruitment agencies use umbrella companies because they reduce the amount of payroll administration work they have. Freelancers and contractors generally use them for both the employment benefits as well as financial benefits. As a freelancer working with an umbrella company, you become an employee of the company and have all the statutory rights just like any other employee. These include the right to sickness pay, maternity pay, paternity pay as etc.

In addition to these statutory benefits, umbrella companies also provide insurances as well as pensions and offer contractors the opportunity to claim back business and travel expenses. These benefits therefore offer workers more financial security than they would have working on their own.

Although people working under umbrella companies are technically not self-employed because they are paid as a PAYE employee, they are still responsible for finding their own work. It’s therefore essential that you still remain proactive in this regard, and it’s especially important that you maintain and develop good relationships with clients and potential customers.

The umbrella company also considerably reduces the time and effort you would spend looking for and working with accountants or other financial advisors, as it does virtually all this work for you. Many contractors enjoy this added security of not simply working on their own.

Today many professional umbrella companies are members of associations such as AEMC or SPA and all should have an HMRC approved employment contract. If you want the freedom or working as a freelancer, but perhaps don’t have the confidence to go it alone just yet, then contact an umbrella company for more details on what it can do to help you.

Harvey McEwan writes to offer information and advice on a variety of areas, from technology to holiday destinations. Read through Harvey’s other articles here to find out more.

If you have ever organised a corporate event, you will know that the first measurement of its success is how effectively it conveyed your company’s message to its guests. These days, corporate events range from fancy to spectacular, with each event aiming to outdo its competitors or previous company functions. The use of an event equipment hire and, more importantly, audio visual equipment, has become a central part of corporate event production and more companies rely on innovative audio visual design to make their event a success. This is not only because the right event equipment adds to the professionalism of the event, but also because using good av hire will ensure that your brand is advertised and communicated effectively, resulting in a memorable event and your company’s name remaining at the forefront of your guests’ minds.

Audio visual ideas for your brand

For your brand to be communicated in the right way there is no need to plaster it over every surface of your event. Indeed, the less it appears, the more impact it can have. The trick is in the way it appears. Over saturation is certainly not recommended by experts. In fact, most experts recommend using branding for the event itself, rather than the company. In other words, creating a theme for the event and then blending it into the invitation and throughout different elements in the event.

One such method is through visual equipment. A projector hire has become so versatile these days that you can use projectors for a whole range of branding ideas at your event. For example, projecting a certain image (instead of the name of your company) that fits with the theme of your event. Projector hire as well as LCD screens and vision mixing desks can all add to a powerful visual display which will remain in people’s minds.

Similarly, a speaker hire, and other sound equipment can help to promote the theme of your event which will be associated with your product’s branding. I am not suggesting that your company creates a special song to be blasted throughout the event. Rather, music, or certain sound effects that will support the theme that you are trying to convey.

Of course, a lighting hire can also be used in effective branding. It may simply be a case of choosing one colour that is repeatedly used in the event, which may be in line with your company’s logo.

No matter what kind of audio visual hire you choose, it is necessary that you consult with your event equipment company beforehand, so you can devise together an effective audio visual plan to make the branding at your event successful in a tasteful and professional way.

Event Equipment provides service and products to the corporate audio visual events industry. We offer a huge selection of equipment and services such as audio hire, visual hire and more for all your audio visual requirements.